With help from GGE, Lexar set out to communicate a new brand promise at CES. The focal point was an oversized video screen, visible across the hall,
with exceptional photos from America 24/7. Large light boxes, product
bubbles and truss lighting spread the word that Lexar was responding to new
markets. Lexar made a lasting impression on the show floor and maintained the current leadership position with high quality media products.take a closer look: Image 1 |